Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renée Mauborgne in their best-selling book of the same name.
Blue Ocean Strategy
Blue Ocean Strategy shows you how strategic innovation is more attainable and closer to you than you once thought. It provides a systematic road map to generate innovative, actionable and sustainable profitable growth ideas.
Benefits of attending course from Anexas :
- Professional trainers
- Soft and hard copy of material
- Data analysis on real data
- Online support
- Certification from Anexas
- It’s grounded in data
- It pursues differentiation and low cost
- It creates uncontested market space
- It empowers you through tools and frameworks
- It provides a step-by-step process
- It maximizes opportunity while minimizing risk
- It builds execution into strategy
- It shows you how to create a win-win outcome
The authors argue that leading companies will succeed not by battling competitors but by systematically creating "blue oceans" of uncontested market space ripe for growth. The strategy represents the simultaneous pursuit of high product differentiation and low cost, thereby making competition irrelevant.
Red oceans are all the industries in existence today – the known market space, where industry boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the oceanbloody red. Hence, the term 'red' oceans
A strategic move in game theory is an action taken by a player outside the defined actions of the game in order to gain a strategic advantage and increase one's payoff. Strategic moves can either be unconditional moves or response rules.